At the general level, there is a difference between moral and natural goods. Moral goods are those that have to do with the conduct of persons, usually leading to praise or blame. Natural goods, on the other hand, have to do with objects, not persons. For example, to say that "Mary is a morally good person" might involve a different sense of "good" than the one used in the sentence "Wow, that was some good food".
Ethics tend to be focused on moral goods rather than natural goods, while economics tends to be interested in the opposite. However, both moral and natural goods are equally relevant to goodness and value theory, which is more general in scope.
In SOCIOLOGY, value theory is concerned with personal values which are popularly held by a community, and how those values might change under particular conditions. Different groups of people may hold or prioritize different kinds of values influencing social behavior.
Major Western theorists who stress the importance of values as an analytical independent variable include Max Weber, Émile Durkheim, Talcott Parsons and Jürgen Habermas. Classical examples of sociological traditions which deny or downplay the question of values are institutionalism, historical materialism (including Marxism), behaviorism, pragmatic oriented theories, postmodernism and various objectivist-oriented theories.
Methods of study range from questionnaire surveys to participant observation."